网站SEO入门介绍与技巧

本文目的在于方便大家系统地了解SEO包括哪些内容和一些入门技巧,专业人士就不需要看啦~

一、内容SEO

1.网站标题、关键字、描述(精心设计,反映网站定位)

2.网站内容(增加关键字密度,增加长尾关键字...)

3.合理设置Robot.txt文件

4.网站地图

5.增加外链引用

二、技术SEO

1.网站结构布局优化

(1)控制首页链接数量(100以内:网站导航)

(2)扁平化的目录层次(三层目录结构:主页-》栏目-》内容)

(3)导航SEO优化

导航目录尽量采用文字

图片导航代码须设置title 属性

(4)细节:

分页格式:首页123456789&下拉列表,

一个页面不能超过100K

2.网页代码优化

(1)精心设计网页信息

标题</p><p>meta keyword 关键词</p><p>meta description 网页描述</p><p><strong>(2)常用标签</strong></p><p><a> 加上title</p><p><h1>正文标题用h1(认为是最重要的) 副表情用h2</p><p><p>(<br>用于文字段落的换行)</p><p><table>用caption</p><p><img>用alt说明</p><p><strong>在搜索引擎得到高度重视 <b>:在seo没有起到很好的效果 <em>:重要程度仅次于strong <i></p><p>重要内容HTML代码放在最前面。小蜘蛛抓取内容是从上到下</p><p>重要内容不要用JS输出。 小蜘蛛看不懂js</p><p>少使用Iframe框架。</p><p>谨慎使用display:none;可以把他放到外面</p><p>不断精简代码。</p></div> <!-- Post Single - Content End --> <!-- Tag Cloud ============================================= --> <div class="tagcloud clearfix bottommargin"> </div><!-- .tagcloud end --> <div class="clear"></div> </div> </div><!-- .entry end --> <!-- Post Navigation ============================================= --> <div class="post-navigation clearfix"> <div class="col_half nobottommargin"> <a href="http://www.fxt.cn/article/detail/1175.html">⇐ 为什么网站首页被降权小小课堂seo培训教程</a> </div> <div class="col_half col_last tright nobottommargin"> <a href="http://www.fxt.cn/article/detail/1177.html">SEO风险与SEO风险规避 ⇒</a> </div> </div><!-- .post-navigation end --> <div class="line"></div> <h4>相关资讯:</h4> <div class="related-posts clearfix"> <div class="col_half nobottommargin"> <div class="mpost clearfix"> <div class="entry-c"> <div class="entry-title"> <h4><a href="http://www.fxt.cn/article/detail/1182.html">20160908金融SEO如何规划新站内容?</a></h4> </div> <ul class="entry-meta clearfix"> <li><i class="icon-calendar3"></i>2018-07-28</li> </ul> <div class="entry-content">一个站最重要的就是内容,如何做好内容?前提就是要做好内容的规划!</div> </div> </div> <div class="mpost clearfix"> <div class="entry-c"> <div class="entry-title"> <h4><a href="http://www.fxt.cn/article/detail/1187.html">网络营销:SEO优化是什么意思</a></h4> </div> <ul class="entry-meta clearfix"> <li><i class="icon-calendar3"></i>2018-07-28</li> </ul> <div class="entry-content">SEO:搜索引擎优化,包含百度搜索引擎、搜狗、360、谷歌等等。是通过总结搜索引擎的排名规律,对网站进行合理优化,令网站在自然搜索的结果里排名更高的行为,为网站带来流量。</div> </div> </div> <div class="mpost clearfix"> <div class="entry-c"> <div class="entry-title"> <h4><a href="http://www.fxt.cn/article/detail/1190.html">网站排名上不去,来看看影响百度SEO排名的这几个因素</a></h4> </div> <ul class="entry-meta clearfix"> <li><i class="icon-calendar3"></i>2018-07-28</li> </ul> <div class="entry-content">大家应该都知道某度和谷歌的排名算法是一脉相承的,所以这篇文章其实是从谷歌Google’s 200 Ranking Factors: The Complete List翻译过来的,英语好的看客们可以直接看英文原版,我这里摘选出一些比较重要的因素供大家参考,估计也没几个人看,权当为</div> </div> </div> </div> <div class="col_half nobottommargin col_last"> <div class="mpost clearfix"> <div class="entry-c"> <div class="entry-title"> <h4><a href="http://www.fxt.cn/article/detail/1175.html">为什么网站首页被降权小小课堂seo培训教程</a></h4> </div> <ul class="entry-meta clearfix"> <li><i class="icon-calendar3"></i>2018-07-28</li> </ul> <div class="entry-content">今天,小小课堂网为大家带来的是网站首页被降权的原因和解决方法。一、为什么网站首页被降权小小课堂网的首页修改并降权了一个多月了,在百度几乎没有任何关键词的排名。</div> </div> </div> <div class="mpost clearfix"> <div class="entry-c"> <div class="entry-title"> <h4><a href="http://www.fxt.cn/article/detail/1172.html">暮雪分享:SEO产品经理如何打造完美体验?</a></h4> </div> <ul class="entry-meta clearfix"> <li><i class="icon-calendar3"></i>2018-07-28</li> </ul> <div class="entry-content">或许大家都只知道SEO就是一门技术,跟产品有啥关系呢?殊不知大家这样想就大错特错,一个好的网站和一个好的产品能迅速得到大家的认可都是经过SEO产品经理的不断思索得来。同时我们SEO产品经理又如何打造一个生态的网站等等,这些问题都是需要产品经理思考的。</div> </div> </div> <div class="mpost clearfix"> <div class="entry-c"> <div class="entry-title"> <h4><a href="http://www.fxt.cn/article/detail/1171.html">淘宝客暴利真相:暴利产品+单页面+SEO优化</a></h4> </div> <ul class="entry-meta clearfix"> <li><i class="icon-calendar3"></i>2018-07-28</li> </ul> <div class="entry-content">单页面为什么那么火爆?单页面淘宝客的火爆局面,为什么如此多网络营销人员在热捧单页面淘宝客,很大一部分原因就是他们需要找到这样的一个产品(简单的单页面)让日入万元的口号变得易于执行和推广。轻松+愉快就能挣钱?你相信吗?</div> </div> </div> </div> </div> </div> </div><!-- .postcontent end --> </div> </div> </section><!-- #content end --> <!-- Footer ============================================= --> <footer id="footer" class="dark"> <div class="container" style="display: none"> <!-- Footer Widgets ============================================= --> <div class="footer-widgets-wrap clearfix"> <div class="col_two_third"> <div class="col_one_third"> <div class="widget clearfix"> <img src="https://fxt-web.oss-cn-hangzhou.aliyuncs.com/v1/front/images/footer-widget-logo.png" alt="" class="footer-logo"> <p>We believe in <strong>Simple</strong>, <strong>Creative</strong> & <strong>Flexible</strong> Design Standards.</p> <div style="background: url('https://fxt-web.oss-cn-hangzhou.aliyuncs.com/v1/v1/front/images/world-map.png') no-repeat center center; background-size: 100%;"> <address> <strong>Headquarters:</strong><br> 795 Folsom Ave, Suite 600<br> San Francisco, CA 94107<br> </address> <abbr title="Phone Number"><strong>Phone:</strong></abbr> (91) 8547 632521<br> <abbr title="Fax"><strong>Fax:</strong></abbr> (91) 11 4752 1433<br> <abbr title="Email Address"><strong>Email:</strong></abbr> info@canvas.com </div> </div> </div> <div class="col_one_third"> <div class="widget widget_links clearfix"> <h4>Blogroll</h4> <ul> <li><a href="http://codex.wordpress.org/">Documentation</a></li> <li><a href="http://wordpress.org/support/forum/requests-and-feedback">Feedback</a></li> <li><a href="http://wordpress.org/extend/plugins/">Plugins</a></li> <li><a href="http://wordpress.org/support/">Support Forums</a></li> <li><a href="http://wordpress.org/extend/themes/">Themes</a></li> <li><a href="http://wordpress.org/news/">WordPress Blog</a></li> <li><a href="http://planet.wordpress.org/">WordPress Planet</a></li> </ul> </div> </div> <div class="col_one_third col_last"> <div class="widget clearfix"> <h4>Recent Posts</h4> <div id="post-list-footer"> <div class="spost clearfix"> <div class="entry-c"> <div class="entry-title"> <h4><a href="#">Lorem ipsum dolor sit amet, consectetur</a></h4> </div> <ul class="entry-meta"> <li>10th July 2014</li> </ul> </div> </div> <div class="spost clearfix"> <div class="entry-c"> <div class="entry-title"> <h4><a href="#">Elit Assumenda vel amet dolorum quasi</a></h4> </div> <ul class="entry-meta"> <li>10th July 2014</li> </ul> </div> </div> <div class="spost clearfix"> <div class="entry-c"> <div class="entry-title"> <h4><a href="#">Debitis nihil placeat, illum est nisi</a></h4> </div> <ul class="entry-meta"> <li>10th July 2014</li> </ul> </div> </div> </div> </div> </div> </div> <div class="col_one_third col_last"> <div class="widget clearfix" style="margin-bottom: -20px;"> <div class="row"> <div class="col-md-6 bottommargin-sm"> <div class="counter counter-small"><span data-from="50" data-to="15065421" data-refresh-interval="80" data-speed="3000" data-comma="true"></span></div> <h5 class="nobottommargin">Total Downloads</h5> </div> <div class="col-md-6 bottommargin-sm"> <div class="counter counter-small"><span data-from="100" data-to="18465" data-refresh-interval="50" data-speed="2000" data-comma="true"></span></div> <h5 class="nobottommargin">Clients</h5> </div> </div> </div> <div class="widget subscribe-widget clearfix"> <h5><strong>Subscribe</strong> to Our Newsletter to get Important News, Amazing Offers & Inside Scoops:</h5> <div class="widget-subscribe-form-result"></div> <form id="widget-subscribe-form" action="include/subscribe.php" role="form" method="post" class="nobottommargin"> <div class="input-group divcenter"> <span class="input-group-addon"><i class="icon-email2"></i></span> <input type="email" id="widget-subscribe-form-email" name="widget-subscribe-form-email" class="form-control required email" placeholder="Enter your Email"> <span class="input-group-btn"> <button class="btn btn-success" type="submit">Subscribe</button> </span> </div> </form> </div> <div class="widget clearfix" style="margin-bottom: -20px;"> <div class="row"> <div class="col-md-6 clearfix bottommargin-sm"> <a href="#" class="social-icon si-dark si-colored si-facebook nobottommargin" style="margin-right: 10px;"> <i class="icon-facebook"></i> <i class="icon-facebook"></i> </a> <a href="#"><small style="display: block; margin-top: 3px;"><strong>Like us</strong><br>on Facebook</small></a> </div> <div class="col-md-6 clearfix"> <a href="#" class="social-icon si-dark si-colored si-rss nobottommargin" style="margin-right: 10px;"> <i class="icon-rss"></i> <i class="icon-rss"></i> </a> <a href="#"><small style="display: block; margin-top: 3px;"><strong>Subscribe</strong><br>to RSS Feeds</small></a> </div> </div> </div> </div> </div><!-- .footer-widgets-wrap end --> </div> <!-- Copyrights ============================================= --> <div id="copyrights"> <div class="container clearfix"> <div class="col_half"> Copyrights © 2018 版权所有 苏州闻道网络科技股份有限公司 <strong>官方热线:17706131719</strong><br> </div> <div class="col_half col_last tright"> <div class="clear"></div> <i class="icon-envelope2"></i> service@fxt.cn <span class="middot">·</span> <i class="icon-headphones"></i> 苏州工业园区旺墩路135号<br/> <a href="https://beian.miit.gov.cn/" rel="nofollow"> <span style="color:gray;">苏ICP备12066733号-12</span> </a> </div> </div> </div><!-- #copyrights end --> </footer><!-- #footer end --> </div> <div id="gotoTop" class="icon-angle-up"></div> <div id="public-alert" class="modal fade" data-backdrop="true" data-content='显示的内容' style="display: none;" aria-hidden="true"> <div class="modal-dialog"> <div class="modal-content"> <div class="modal-header" style="padding: 10px 15px;"> <h5 class="modal-title">温馨提示</h5> </div> <div class="modal-body text-center p-lg"> 温馨提示温馨提示温馨提示 </div> <div class="modal-footer" style="padding: 10px 15px;"> <button type="button" class="btn dark-white p-x-md no" data-dismiss="modal">取消</button> <button type="button" class="btn primary p-x-md ok" data-dismiss="modal">确认</button> </div> </div> </div> </div> <!-- External JavaScripts ============================================= --> <script type="text/javascript" src="https://fxt-web.oss-cn-hangzhou.aliyuncs.com/v1/front/js/plugins.js"></script> <!-- Footer Scripts ============================================= --> <script type="text/javascript" src="https://fxt-web.oss-cn-hangzhou.aliyuncs.com/v1/front/js/functions.js"></script> <script> function publicAlert(con, type, fn) { $('#public-alert .modal-body').html(con); $('#public-alert').modal('toggle'); if(!type) $('.modal-footer .no').hide(); $('.modal-footer .ok').on('click',function(){ fn ? fn() : ''; fn = false; }); }; </script> </body> </html>